Learn with MPI GCC: Training on Event Design - The Event Canvas

May 09, 2017
5:30 PM - 8:30 PM
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Hilton Garden Inn & Homewood Suites Downtown Calgary
A-711 4th St SE
Calgary, AB T2G 1N3
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This is a Training Session on event Design brought to you by FMAV and the MPI Foundation. Learn about The Event Canvas Methodology with Alissa Hurley from FMAV!


Event Design Using Visual Thinking - How Leaders & Change-Makers Use #EventCanvas

The Event Canvas helps organizations align their activities by illustrating potential trade-offs of their events and getting leadership aligned with the jobs to be done by the event.

Building a thorough Event Canvas can be achieved through a sequential, 10-step methodology in which the event team systematically analyzes, describes and outlines the inputs for the components in the final canvas prototypes. The methodology employs a range of visual thinking techniques, including empathy mapping, value proposition canvassing, return on investment methodology, business model canvassing, service design canvassing and instructional design modeling.

This 90-minute workshop provides a brief introduction to the Event Canvas in the context of a case study of how the methodology can be applied to events.

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Speaker: Alissa Hurley, VP, Marketing FMAV

Alissa Hurley has over 20 years of experience in meeting and event planning – working with hundreds of clients in many industries – from tech start-ups to financial powerhouses, non-profit organizations and global brands across North America and Europe. As National Director, Client Solutions & Emergent Technologies at FMAV, Alissa’s mandate includes marketing, MediaLab, and leading a team of solution specialists focused on developing next-generation event technology solutions.








$55.00 Member Registration
$45.00 Earlybird rate before May 3

$65.00 Non-Member Registration
$55.00 Earlybird rate before May 3

$30.00 Student Registration

$65.00 Non-Member Registration
$55.00 Earlybird rate before May 3